Consumers Demand Engagement JANUARY 29, 2010 From campaign- to consumer-centric Marketers will continue to shift dollars from traditional to digital media in 2010, but simply including online ad campaigns and social media efforts is not enough for an effective marketing mix. According to the Alterian “Annual Survey 2009” report, the maturity of digital and social [...]

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… [...]

via basicinstructions.net

listening to “Texas Is The Reason – Back and to the Left”

via littleruler.com

Every fourth Monday of January, let’s take the time to pause, recognize, and celebrate the efforts community managers around the world to improve customer experiences. Passionate About CustomersThe title matters not, whether it’s online customer advocate, online customer support, company evangelist, disgruntled customer handler. Instead, focus on what they do: A customer advocate willing to [...]

listening to “DEPECHE MODE JUST CANT GET ENOUGH”

via fastcompany.com