As the new mother of a [freaking awesome] baby boy, it likely goes without saying that personal time is somewhat of a commodity these days. Trying to find the balance between family, work, and play is an art that I suspect I will be refining or, more likely, chasing elusively for much of my near [...]
listening to “owl city – fireflies”
Mobile Marketers Demand ROI Quantifying returns needs most improvement Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for [...]
Five resources for building your personal brand on the social web (in no particular order). The Art of Establishing Your Personal Business Brand | Reputation Professor http://reputationprofessor.net/tag/establishing-your-personal-business-brand/ Each of us sports around our very own, unique personal brand. The many things that separate and identify us as individuals serve to become known as our personal [...]
I recently worked with an external PR team to develop the verbiage around a corporate social media education campaign, geared to an internal, employee-only audience, the point of which was three-fold: Provide a succinct definition and overview of social media/networking as a whole Provide an explanation of why it was important to us as a [...]
Why You Need a Strategy for Social Media Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media [...]
via dogfunk.com Five different websites, hundreds of variations, countless hours of browsing, and the one pair of boarding pants that catches my eye is only available in x-small and large.