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“A man who stops advertising to save money – is like a man who stops his clock to save time.” – Henry Ford

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Lead Nurturing: 9 Reasons to Get Started

I received an invitation from Marketo last week for an on-demand webinar, ‘B2B Email Marketing and Lead Nurturing’. While I haven’t had a chance to view the webinar itself (busy, busy), the statistics cited in the email copy are the value of a lead nurture program are definitely worth sharing. Fewer marketing-generated leads ignored by sales [...]

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The Noob Guide to Online Marketing

In a [somewhat] recent post on Marketo’s B2B Marketing Blog, Maria Pergolino points to 5 separate infographics that help outline and visualize the facets of online marketing strategy, including: The Noob Guide to Online Marketing                               For the complete list of [...]

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