Definition of: social seeding
(1) The social-equivalent of media buying and planning in mainstream advertising. The main difference is that social seeding leverages both paid and earned media. Primary routes of seeding include, but are not limited to, natural and paid placement into targeted and relevant blogs, aggregators, portals, and social sites; key influencer outreach, and targeted, content-relevant email notification.
Word-of-mouth, magnified
Thanks to the social Web, anyone can publish their opinions for the world to see. As a result, word-of-mouth reaches further than ever, and brands have a tremendous opportunity to tap into their loyal customers and advocates to help spread their marketing messages through earned media.
But harnessing earned media can be difficult because, ultimately, it is consumers who are in control. Read more>>
In today’s market, it seems that social media “experts” are a dime a dozen. So where does one turn for solid advice in an industry saturated with people clamoring for their piece of the social media pie?
Analyst Jeremiah Owyang on business uses of social media, from both an external and internal enterprise perspective. Currently Partner of Customer Strategy at Altimeter Group, a strategy consulting firm that provides thought leadership, research, and consulting on digital strategies. Previously, Senior Analyst at Forrester Research, with over 10 years experience as a practitioner on both the vendor and brand side.
Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. He also co-authored the book Trust Agents, with Julien Smith.
Brian Solis is globally recognized as one of most prominent thought leaders in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine.Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, andThe Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
For additional resources, expert advice, and industry news, check out http://my.alltop.com/gravityjones.
9:52 AM Monday June 29, 2009
by David Armano
I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea that social media is free, until the community manager headcount came in.”
This underscores a fundamental truth to social media that many organizations underestimate–being social means having real live people who actively participate in your initiatives. It’s difficult to automate and a challenge to scale, but it can also help move your business forward in ways that produce leveraged outcomes such as new/better products or services.
The economics of using social media in business require the participation of people to fuel it. It is not simply enabled by technology that maintains itself. One of the biggest lessons to be taken away from a social platform such as Twitter is that the ecosystem it’s a part of if, is itself built on people who keep it humming along with not only content, but a seemingly endless stream of third party applications. This phenomenon is not entirely new–it’s been referred to as end-user innovation(innovation by consumers and end users, rather than suppliers).
Read full article at blogs.hbr.com
By Sean Silverthorne
July 8th, 2009 @ 9:46 am
What’s required to launch a successful business campaign using social media? Many companies entering this space drastically underestimate one key ingredient: Gardeners.
That’s right, gardeners. These are the people, often in the background, who plant, grow and maintain social media sites. They may be programmers, conversation starters, content editors, graphic artists or community standards enforcers. The most feature rich, Ajax drenched supersite won’t attract users unless there is a compelling reason to come and engage. Automation takes you only so far. It’s the flesh-and-blood gardeners who create those conditions.
Read full article at blogs.bnet.com
