A month after launching The Gravity Jones Project, I’m beginning to realize that this is a work that will remain in perpetual beta. Every day brings new ideas that help me paint a more accurate representation of my life. While my original motivation was professionally driven, with the end goal being a repository of all things marketing, I obviously can’t ignore that while I love my profession, it is not all that I am.

Social media has brought us to a crossroads where the line between personal and professional is blurred and transparency is top of mind for most consumers. People feel comfortable with brands they can relate to, that they have a relationship with; people can’t build relationships with faceless entities. And I am not a faceless entity. I am not a personal brand. I’m not the expert in my field or the go-to resource for my profession. I’m just a person – a person interested in many things.

I love marketing – the art, the science, the psychology of it. I love that it never stagnates, that it is ever changing. I love that it is rooted in people, in their behaviors, in their needs, wants and desires. I love the exploration – I love the influx of conversation and opinions and articles on these topics that are accessible to me via social networks.

And beyond that, or rather, before all of that, I am an individual. I am a mother. I am a wife. My life outside of what I do from 9-to-5 defines me, molds me, drives me, evolves me. It is for this reason that I have decided to merge the historical posts from my personal blog (previously housed on myutopiansky.wordpress.com) into that which I have started here.  While the [rather boring] updates from my old blog stopped abruptly, the day before I gave birth to my amazing son, Benji, I am sure I’ll have the time (or the energy) to pick up writing again at some point and it makes sense to keep everything in one place.