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Christina | March 4th, 2010 | lifecasting

about the author

Christina Kozlowski

Christina Kozlowski is an innovative marketing professional with over 10 years of experience in developing and implementing multichannel marketing and communication strategy. While she attributes the bulk of her professional accomplishments, as well as her persistent bouts of insomnia, to an excessive amount of caffeine, Christina's keen insights and real world expertise across a range of marketing disciplines has been key in her ability to successfully drive customer acquisition programs that deliver consistent, quantifiable results through bottom-line revenue contributions.

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random quote.

there is no reality, there is only perfection. — chuck palahniuk

bookmarks.

  • ad age power 150
  • astrologyzone
  • dumb little man
  • pinterest
  • psfk
  • psyblog
  • psychology today
  • science of love, sex, and babies
  • the happiness project
  • thinkexist
  • tiny buddha

marketing blogs.

  • conversation marketing
  • mashable
  • modern b2b marketing
  • seth godin
  • siriusdecisions
  • starts with a lead
  • the adaptive marketer
  • [chrisbrogan.com]

marketo | modern b2b marketing.

  • Four Signs That You May Need Marketing Automation Help (Marketo B2B Marketing and Sales Blogs)
  • 9 Elements for a Successful Marketing Program Mix (Marketo B2B Marketing and Sales Blogs)
  • Cracking the RPM Code: A Look at Our Customers’ Growth (Marketo B2B Marketing and Sales Blogs)
  • Go On Get Your Blog On: How to Empower Employees as Blogging Champions (Marketo B2B Marketing and Sales Blogs)
  • PPC Optimization: Conversion is Only Half the Battle (Marketo B2B Marketing and Sales Blogs)

archives.

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tag cloud.

2011 adele art articles audio Christina christmas digital strategy eMarketer facebook glossary happiness holidays infographic life lifecasting linkedin love manager marketing mommyhood music therapy music therapy new media personal brand photograph photography pinterest preggo quotation quotations resource resources september social media social seeding strategic marketing strategy testimonials tumblr twitter video web strategy wedding youtube

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digital strategy.

[dij-i-tl strat-i-jee]

–noun, plural -gies.
1. A plan, method, or series of maneuvers or strategems for promoting products using database-driven online distribution channels to reach consumers in a timely, relevant, personal, and cost-effective way.

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demand gen.

[dih--mahnd jen-uh-rey-shuhn]

-noun.
1. Targeted marketing programs to drive awareness and interest in a company's products/services, involving multiple areas of marketing; the marriage of marketing programs coupled with a structured sales process.

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multichannel.

[muhl-tee-chan-l]

-noun.
1. Marketing strategy employing multiple pathways to reach/influence a target (i.e. website, social media, web advertising, or email), allowing a business to reach their audience via the channel of his/her liking.

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new media.

[noo mee-dee-uh]

–noun.
1. A The emergence of digital, or networked information/ communication technologies in the later part of the 20th century (i.e. websites, streaming media, email, online communities, web ads, and mobile computing.

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