Glossary: Twitter 101

Christina | February 10th, 2010 | glossary, new media, resources, social media, twitter

Twitter 101

Understanding the terminology is one of the first steps to getting started on Twitter. The above graphic, originally developed for a social media education campaign, is fantastic illustration outlining the most common Twitter lingo.

about the author

Christina Kozlowski

Christina Kozlowski is an innovative marketing professional with over 10 years of experience in developing and implementing multichannel marketing and communication strategy. While she attributes the bulk of her professional accomplishments, as well as her persistent bouts of insomnia, to an excessive amount of caffeine, Christina's keen insights and real world expertise across a range of marketing disciplines has been key in her ability to successfully drive customer acquisition programs that deliver consistent, quantifiable results through bottom-line revenue contributions.

digital strategy.

[dij-i-tl strat-i-jee]

–noun, plural -gies.
1. A plan, method, or series of maneuvers or strategems for promoting products using database-driven online distribution channels to reach consumers in a timely, relevant, personal, and cost-effective way.

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demand gen.

[dih--mahnd jen-uh-rey-shuhn]

-noun.
1. Targeted marketing programs to drive awareness and interest in a company's products/services, involving multiple areas of marketing; the marriage of marketing programs coupled with a structured sales process.

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multichannel.

[muhl-tee-chan-l]

-noun.
1. Marketing strategy employing multiple pathways to reach/influence a target (i.e. website, social media, web advertising, or email), allowing a business to reach their audience via the channel of his/her liking.

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new media.

[noo mee-dee-uh]

–noun.
1. A The emergence of digital, or networked information/ communication technologies in the later part of the 20th century (i.e. websites, streaming media, email, online communities, web ads, and mobile computing.

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