ARTICLE: Google Buzz goes after Facebook, Twitter | cnn.com

Christina | February 10th, 2010 | articles, facebook, resources, social media, twitter

CNN

Google Buzz goes after Facebook, Twitter

By Doug Gross, CNN

February 9, 2010 5:05 p.m. EST

STORY HIGHLIGHTS

NEW: Google Buzz plunges search giant into social networking world
NEW: The service was being rolled out to some users as early as Tuesday afternoon
Buzz will work through Gmail, allow users to post updates or pull in material from other sites
Move comes after Google tweaked searches to emphasize social networks

(CNN) — Google plunged into the world of social networking on Tuesday, melding pieces of Facebook and Twitter into a new feature, Google Buzz.

Buzz, which will work through the popular Gmail service, will allow users to post status updates, photos and links to members of their network — as well as pull in their activity on other sites like Twitter, Flickr and Picasa.

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about the author

Christina Kozlowski

Christina Kozlowski is an innovative marketing professional with over 10 years of experience in developing and implementing multichannel marketing and communication strategy. While she attributes the bulk of her professional accomplishments, as well as her persistent bouts of insomnia, to an excessive amount of caffeine, Christina's keen insights and real world expertise across a range of marketing disciplines has been key in her ability to successfully drive customer acquisition programs that deliver consistent, quantifiable results through bottom-line revenue contributions.

digital strategy.

[dij-i-tl strat-i-jee]

–noun, plural -gies.
1. A plan, method, or series of maneuvers or strategems for promoting products using database-driven online distribution channels to reach consumers in a timely, relevant, personal, and cost-effective way.

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demand gen.

[dih--mahnd jen-uh-rey-shuhn]

-noun.
1. Targeted marketing programs to drive awareness and interest in a company's products/services, involving multiple areas of marketing; the marriage of marketing programs coupled with a structured sales process.

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multichannel.

[muhl-tee-chan-l]

-noun.
1. Marketing strategy employing multiple pathways to reach/influence a target (i.e. website, social media, web advertising, or email), allowing a business to reach their audience via the channel of his/her liking.

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new media.

[noo mee-dee-uh]

–noun.
1. A The emergence of digital, or networked information/ communication technologies in the later part of the 20th century (i.e. websites, streaming media, email, online communities, web ads, and mobile computing.

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