Mobile Marketers Demand ROI Quantifying returns needs most improvement Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for [...]

Why You Need a Strategy for Social Media Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media [...]

Debunking Social Media Myths 9:52 AM Monday June 29, 2009 by David Armano I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea that social media [...]

The Keys to Social Marketing: Seeding, Feeding, Weeding By Sean Silverthorne July 8th, 2009 @ 9:46 am What’s required to launch a successful business campaign using social media? Many companies entering this space drastically underestimate one key ingredient: Gardeners. That’s right, gardeners. These are the people, often in the background, who plant, grow and maintain [...]

Google Buzz goes after Facebook, Twitter By Doug Gross, CNN February 9, 2010 5:05 p.m. EST STORY HIGHLIGHTS NEW: Google Buzz plunges search giant into social networking world NEW: The service was being rolled out to some users as early as Tuesday afternoon Buzz will work through Gmail, allow users to post updates or pull in [...]