Debunking Social Media Myths 9:52 AM Monday June 29, 2009 by David Armano I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea that social media [...]
everybody is special. everybody. everybody is a hero, a lover, a fool, a villain. everybody. everybody has their story to tell.
— alan moore, v for vendetta
[dij-i-tl strat-i-jee]
–noun, plural -gies.
1. A plan, method, or series of maneuvers or strategems for promoting products using database-driven online distribution channels to reach consumers in a timely, relevant, personal, and cost-effective way.
[dih--mahnd jen-uh-rey-shuhn]
-noun.
1. Targeted marketing programs to drive awareness and interest in a company's products/services, involving multiple areas of marketing; the marriage of marketing programs coupled with a structured sales process.
[muhl-tee-chan-l]
-noun.
1. Marketing strategy employing multiple pathways to reach/influence a target (i.e. website, social media, web advertising, or email), allowing a business to reach their audience via the channel of his/her liking.
[noo mee-dee-uh]
–noun.
1. A The emergence of digital, or networked information/ communication technologies in the later part of the 20th century (i.e. websites, streaming media, email, online communities, web ads, and mobile computing.