Mobile Marketers Demand ROI Quantifying returns needs most improvement Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for [...]
people don’t want their lives fixed. nobody wants their problems solved. their dramas. their distractions. their stories resolved. their messes cleaned up. because what would they have left? just the big scary unknown.
— chuck palahniuk
[dij-i-tl strat-i-jee]
–noun, plural -gies.
1. A plan, method, or series of maneuvers or strategems for promoting products using database-driven online distribution channels to reach consumers in a timely, relevant, personal, and cost-effective way.
[dih--mahnd jen-uh-rey-shuhn]
-noun.
1. Targeted marketing programs to drive awareness and interest in a company's products/services, involving multiple areas of marketing; the marriage of marketing programs coupled with a structured sales process.
[muhl-tee-chan-l]
-noun.
1. Marketing strategy employing multiple pathways to reach/influence a target (i.e. website, social media, web advertising, or email), allowing a business to reach their audience via the channel of his/her liking.
[noo mee-dee-uh]
–noun.
1. A The emergence of digital, or networked information/ communication technologies in the later part of the 20th century (i.e. websites, streaming media, email, online communities, web ads, and mobile computing.