The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.

I recently worked with an external PR team to develop the verbiage around a corporate social media education campaign, geared to an internal, employee-only audience, the point of which was three-fold: Provide a succinct definition and overview of social media/networking as a whole Provide an explanation of why it was important to us as a [...]

Why You Need a Strategy for Social Media Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media [...]

Definition of: social seeding (1) The social-equivalent of media buying and planning in mainstream advertising. The main difference is that social seeding leverages both paid and earned media. Primary routes of seeding include, but are not limited to, natural and paid placement into targeted and relevant blogs, aggregators, portals, and social sites; key influencer outreach, [...]

Making the Most of Earned Media Word-of-mouth, magnified Thanks to the social Web, anyone can publish their opinions for the world to see. As a result, word-of-mouth reaches further than ever, and brands have a tremendous opportunity to tap into their loyal customers and advocates to help spread their marketing messages through earned media. But [...]

In today’s market, it seems that social media “experts” are a dime a dozen. So where does one turn for solid advice in an industry saturated with people clamoring for their piece of the social media pie? Inspiring Your Inner Strategist: 4 Pioneers of the Social Web Jeremiah Owyang | Social Media, Web Marketing Analyst [...]