Definition of: social seeding (1) The social-equivalent of media buying and planning in mainstream advertising. The main difference is that social seeding leverages both paid and earned media. Primary routes of seeding include, but are not limited to, natural and paid placement into targeted and relevant blogs, aggregators, portals, and social sites; key influencer outreach, [...]
Understanding the terminology is one of the first steps to getting started on Twitter. The attached graphic, originally developed for a social media education campaign, is fantastic illustration outlining the most common Twitter lingo.
Definition of: new media (1) The forms of communicating in the digital world, which includes publishing on CD-ROM, DVD, digital television and, most significantly, the Internet. It implies the use of deskto p and portable computers as well as wireless, handheld devices. Every company in the computer industry is involved with new media in some manner. Contrast [...]
