Mobile Marketers Demand ROI Quantifying returns needs most improvement Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for [...]

Five resources for building your personal brand on the social web (in no particular order). The Art of Establishing Your Personal Business Brand | Reputation Professor http://reputationprofessor.net/tag/establishing-your-personal-business-brand/ Each of us sports around our very own, unique personal brand. The many things that separate and identify us as individuals serve to become known as our personal [...]

I recently worked with an external PR team to develop the verbiage around a corporate social media education campaign, geared to an internal, employee-only audience, the point of which was three-fold: Provide a succinct definition and overview of social media/networking as a whole Provide an explanation of why it was important to us as a [...]

Why You Need a Strategy for Social Media Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media [...]

In today’s market, it seems that social media “experts” are a dime a dozen. So where does one turn for solid advice in an industry saturated with people clamoring for their piece of the social media pie? Inspiring Your Inner Strategist: 4 Pioneers of the Social Web Jeremiah Owyang | Social Media, Web Marketing Analyst [...]

Debunking Social Media Myths 9:52 AM Monday June 29, 2009 by David Armano I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea that social media [...]

The Keys to Social Marketing: Seeding, Feeding, Weeding By Sean Silverthorne July 8th, 2009 @ 9:46 am What’s required to launch a successful business campaign using social media? Many companies entering this space drastically underestimate one key ingredient: Gardeners. That’s right, gardeners. These are the people, often in the background, who plant, grow and maintain [...]

Google Buzz goes after Facebook, Twitter By Doug Gross, CNN February 9, 2010 5:05 p.m. EST STORY HIGHLIGHTS NEW: Google Buzz plunges search giant into social networking world NEW: The service was being rolled out to some users as early as Tuesday afternoon Buzz will work through Gmail, allow users to post updates or pull in [...]

Understanding the terminology is one of the first steps to getting started on Twitter. The attached graphic, originally developed for a social media education campaign, is fantastic illustration outlining the most common Twitter lingo.

I ran across an article this morning on HubSpot about social media etiquette that was rather timely, as it was just last night that I had noted how rude, catty, and downright vicious some of the tweets were that I saw rolling across my feed. While in this case these bully tactics were on the part of one individual who [...]