The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.

Definition of: social seeding (1) The social-equivalent of media buying and planning in mainstream advertising. The main difference is that social seeding leverages both paid and earned media. Primary routes of seeding include, but are not limited to, natural and paid placement into targeted and relevant blogs, aggregators, portals, and social sites; key influencer outreach, [...]

Making the Most of Earned Media Word-of-mouth, magnified Thanks to the social Web, anyone can publish their opinions for the world to see. As a result, word-of-mouth reaches further than ever, and brands have a tremendous opportunity to tap into their loyal customers and advocates to help spread their marketing messages through earned media. But [...]

The Keys to Social Marketing: Seeding, Feeding, Weeding By Sean Silverthorne July 8th, 2009 @ 9:46 am What’s required to launch a successful business campaign using social media? Many companies entering this space drastically underestimate one key ingredient: Gardeners. That’s right, gardeners. These are the people, often in the background, who plant, grow and maintain [...]