Social media is either a time-wasting, wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice… up to you. If you’re keeping score of how many followers you have, how many comments you get or how big your online [...]

As the new mother of a [freaking awesome] baby boy, it likely goes without saying that personal time is somewhat of a commodity these days. Trying to find the balance between family, work, and play is an art that I suspect I will be refining or, more likely, chasing elusively for much of my near [...]

Five resources for building your personal brand on the social web (in no particular order). The Art of Establishing Your Personal Business Brand | Reputation Professor http://reputationprofessor.net/tag/establishing-your-personal-business-brand/ Each of us sports around our very own, unique personal brand. The many things that separate and identify us as individuals serve to become known as our personal [...]

I recently worked with an external PR team to develop the verbiage around a corporate social media education campaign, geared to an internal, employee-only audience, the point of which was three-fold: Provide a succinct definition and overview of social media/networking as a whole Provide an explanation of why it was important to us as a [...]

Why You Need a Strategy for Social Media Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media [...]

Making the Most of Earned Media Word-of-mouth, magnified Thanks to the social Web, anyone can publish their opinions for the world to see. As a result, word-of-mouth reaches further than ever, and brands have a tremendous opportunity to tap into their loyal customers and advocates to help spread their marketing messages through earned media. But [...]

In today’s market, it seems that social media “experts” are a dime a dozen. So where does one turn for solid advice in an industry saturated with people clamoring for their piece of the social media pie? Inspiring Your Inner Strategist: 4 Pioneers of the Social Web Jeremiah Owyang | Social Media, Web Marketing Analyst [...]

Debunking Social Media Myths 9:52 AM Monday June 29, 2009 by David Armano I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea that social media [...]

The Keys to Social Marketing: Seeding, Feeding, Weeding By Sean Silverthorne July 8th, 2009 @ 9:46 am What’s required to launch a successful business campaign using social media? Many companies entering this space drastically underestimate one key ingredient: Gardeners. That’s right, gardeners. These are the people, often in the background, who plant, grow and maintain [...]

Google Buzz goes after Facebook, Twitter By Doug Gross, CNN February 9, 2010 5:05 p.m. EST STORY HIGHLIGHTS NEW: Google Buzz plunges search giant into social networking world NEW: The service was being rolled out to some users as early as Tuesday afternoon Buzz will work through Gmail, allow users to post updates or pull in [...]