I recently worked with an external PR team to develop the verbiage around a corporate social media education campaign, geared to an internal, employee-only audience, the point of which was three-fold: Provide a succinct definition and overview of social media/networking as a whole Provide an explanation of why it was important to us as a [...]
Why You Need a Strategy for Social Media Planning and organization no longer optional Social media has matured to the point where marketers are no longer asking whether it should be part of their marketing mix but how and where they should participate. A clear strategy for the channel is now necessary. “The low cost of social media [...]
In today’s market, it seems that social media “experts” are a dime a dozen. So where does one turn for solid advice in an industry saturated with people clamoring for their piece of the social media pie? Inspiring Your Inner Strategist: 4 Pioneers of the Social Web Jeremiah Owyang | Social Media, Web Marketing Analyst [...]
