Five resources for building your personal brand on the social web (in no particular order). The Art of Establishing Your Personal Business Brand | Reputation Professor http://reputationprofessor.net/tag/establishing-your-personal-business-brand/ Each of us sports around our very own, unique personal brand. The many things that separate and identify us as individuals serve to become known as our personal [...]

I recently worked with an external PR team to develop the verbiage around a corporate social media education campaign, geared to an internal, employee-only audience, the point of which was three-fold: Provide a succinct definition and overview of social media/networking as a whole Provide an explanation of why it was important to us as a [...]

Debunking Social Media Myths 9:52 AM Monday June 29, 2009 by David Armano I recently spoke at and attended the Conversational Marketing Summit in NYC. On day two, I heard something from Brian Wallace of Blackberry that echoed thoughts I’ve been preaching for a while. He said “I was selling in the idea that social media [...]

Google Buzz goes after Facebook, Twitter By Doug Gross, CNN February 9, 2010 5:05 p.m. EST STORY HIGHLIGHTS NEW: Google Buzz plunges search giant into social networking world NEW: The service was being rolled out to some users as early as Tuesday afternoon Buzz will work through Gmail, allow users to post updates or pull in [...]

Understanding the terminology is one of the first steps to getting started on Twitter. The attached graphic, originally developed for a social media education campaign, is fantastic illustration outlining the most common Twitter lingo.

I ran across an article this morning on HubSpot about social media etiquette that was rather timely, as it was just last night that I had noted how rude, catty, and downright vicious some of the tweets were that I saw rolling across my feed. While in this case these bully tactics were on the part of one individual who [...]